Advertlets vs Nuffnang

Advertlets vs Nuffnang
Advertlets and Nuffnang are 2 Malaysian blog advertising networks that launched in beta recently.

James Yeang has an interview with both of the founders, pretty good read, kudos to James.

After visiting their websites, I found some questions and ideas about the 2 networks; here is my review for both projects. (I don’t know both of the founder in person, thus no bias intended)

Company Mission

Company mission is the first thing I look for; from their about page (Advertlets and Nuffnang), I can’t find enough details to know where the companies are heading.

I mean I am not sure what future could I have as both a publisher and an advertiser with both company. What should I expect to get in the next 6 months? 1 year? 2 years?

Company Name

Advertlets can be related with advertising, but I am not sure what Nuffnang means. Advertlets also have the advantage of sorting by alphabetical order… it’s common practice that we name an A before a N (Advertlets vs Nuffnang, but rarely Nuffnang vs Advertlets).

Nuffnang does have one advantage though, I made no mistake typing in their URL; while for Advertlets, I made countless attempts before making the right one (my typos: advertlest, adverlest, adverlets, advertles etc).

Company Design

Advertlets seemed more professional, while nuffnang more funky perhaps. In my opinion, it’s about business in the end, so it’s better to have a more professional layout; I preferred Advertlets in this case.

Not sure about the users’ interface, I am not ready to register with both networks yet.

Company Contacts

Email and phone support is available on both sides. Advertlets seemed to be missing their address though… any good reasons for that?

I will send an email to both and see how’s the response time, and perhaps get them to share their view on some issues here.

From a Blogger’s Perspective

How much money am I going to make?

I think at the beginning both networks will need a bit of incondition support from some bloggers to kick-start their network. I don’t mind giving them a try even though it means less income for a while.

The question in the end is however… How much money could I make with them? What is the potential? Should I expect anything in RMx,xxx or RMxxx or RMxx or what? I know it depends on visitors and targeting etc… at least they could give a rough idea on estimated CPM perhaps.

What are the advertisers that we are expecting? Fellow bloggers? Large brands like TM or Maxis? Local stores like a pub or restaurant? Online biz or MLMs?

From an Advertiser’s Perspective

What are the formats of my ads? CPC? CPM? Text? Graphics? Videos? Polls? What are the size?

Advertlets… how am I supposed to make payment?

Nuffnang… get a credit card merchant account ASAP.

Miscellaneous

Build a support forum. You need to make communications easier between you and your bloggers/advertisers; and I believe some bloggers are eager to share their ideas as well.

Advertlets… what’s happening to the URL? It give funny signs like #@. Also, I can’t seem to find the Terms of Service (Tos)…

Nuffnang have some serious typos with their website. Also there’s inconsistency in the usage of RM and $, rather confusing actually.

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I understand that both networks are still in beta, and I can see some progresses; but I think they need to show more urgency in making it works though. Good luck.